Three questions, one ritual.

The maison has three essentials — and three is enough. The right ritual depends on what your hair is doing now, not what it was doing five years ago.

1. How does your scalp feel by the end of the day?

Tight, itchy, or flaking — your barrier is asking for softness. Begin with No. 01 The Wash. The peptide cleanse rebuilds the scalp microbiome over four to six weeks.

Oilier than you'd like by evening — the same answer. Most over-oiling is the scalp overcompensating for stripping cleansers. The Wash, three times a week.

Calm and quiet — beautiful. The Wash, twice a week, will keep it that way.

2. How dry are the lengths?

Dry, brittle, or chemically treated — your priority is No. 02 The Conditioner. Ceramides repair the lipid barrier of each strand. Two-minute pause, every wash.

In good condition but flat — The Conditioner, ends only, every other wash.

3. How do you finish?

Heat — blow-dry, iron, or curling wand — No. 03 The Leave-In is non-negotiable. Heat protection to 230°C, plus bond-building peptides that compound over weeks of use.

Air-dry only — three to five drops of The Leave-In on damp ends still helps. Frizz down, softness up, no weight.

The recommendation

If you'd like all three — and most people do — The Ritual Set bundles them with a silk hair tie and a three-minute hourglass. €110.

If you'd like to begin with one, begin with The Wash. The scalp leads everything else.